Ingredient claims

What the ingredients in our products may say about your health, as the European Food Safety Authority (EFSA) sees it. Every line below is either approved in the EU Register or still awaiting European approval, with its source. Nothing else.

ApprovedApproved: in the EU Register of health claims
Awaiting approvalAwaiting approval: submitted to EFSA, pending European authorisation

In:ashwagandha-ksm-66

Claim	Status	Source
Ashwagandha contributes to normal resistance to stress.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 4194
Ashwagandha helps maintain mental balance.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 4194
Ashwagandha supports the onset of sleep.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 4194
Ashwagandha helps to support relaxation and emotional balance.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2183
Ashwagandha helps maintain concentration and mental performance.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 3657
Ashwagandha helps maintain energy levels.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 4195

In:Berberine Berbevis®

Claim	Status	Source
Berberine helps to maintain a normal cholesterol level.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 3272
Berberine contributes to normal blood sugar levels.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 4363
Berberine contributes to normal blood triglyceride levels.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 1691
Berberine supports liver health.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 3989

In:Clearly Not Coffee

Claim	Status	Source
Cinnamon helps you feel more energetic.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2242
Cinnamon helps to enhance mental and physical capacities.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2242
Cinnamon helps to maintain a normal blood sugar level as part of a healthy lifestyle.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2013
Cinnamon supports the digestion and a comfortable stomach.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2014
Cinnamon supports the heart and circulation.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2017
Cinnamon helps to maintain normal blood lipid levels.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2017
Cinnamon supports the health of the upper respiratory tract.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2016
Cinnamon supports the health of the skin and mouth.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2019

In:Clearly Kreatin

Claim	Status	Source
Creatine increases physical performance in successive bursts of short-term, high intensity exercise. The beneficial effect is obtained with a daily intake of 3 g of creatine.	Approved	EU Register of health claimsRegulation (EU) No 432/2012

In:Curcuma Meriva®

Claim	Status	Source
Curcumin helps maintain the health of the liver.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 3908
Curcumin supports the digestion.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2252
Curcumin helps to maintain the efficacy of the immune system.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 4009
Curcumin has antioxidant properties.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 4009
Curcumin supports the function of the nervous system.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 4014
Curcumin supports heart function and blood circulation.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 4010
Curcumin helps to keep the inflammatory responses in the body in balance.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2030

In:Omega-3

Claim	Status	Source
DHA contributes to the maintenance of normal brain function. The beneficial effect is obtained with a daily intake of 250 mg of DHA.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
DHA contributes to the maintenance of normal vision. The beneficial effect is obtained with a daily intake of 250 mg of DHA.	Approved	EU Register of health claimsRegulation (EU) No 432/2012

In:Omega-3

Claim	Status	Source
EPA and DHA contribute to the normal function of the heart. The beneficial effect is obtained with a daily intake of 250 mg of EPA and DHA.	Approved	EU Register of health claimsRegulation (EU) No 432/2012

In:Clearly Not Coffee·Maca Extract·Mushroom Coffee

Claim	Status	Source
Maca supports physical and mental performance.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 3864
Maca helps maintain stamina and vitality.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 3864
Maca contributes to a healthy sexual function.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 3416
Maca helps maintain a healthy reproductive system.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2839

In:Clearly Electrolytes·Magnesium Bisglycinate·Magnesium Mix

Claim	Status	Source
Magnesium contributes to electrolyte balance.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Magnesium contributes to normal muscle function.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Magnesium contributes to a reduction of tiredness and fatigue.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Magnesium contributes to normal functioning of the nervous system.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Magnesium contributes to normal energy-yielding metabolism.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Magnesium contributes to normal protein synthesis.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Magnesium contributes to normal psychological function.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Magnesium contributes to the maintenance of normal bones.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Magnesium contributes to the maintenance of normal teeth.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Magnesium has a role in the process of cell division.	Approved	EU Register of health claimsRegulation (EU) No 432/2012

In:Extra Virgin Olive Oil

Claim	Status	Source
Olive oil is high in unsaturated fat. Replacing saturated fats in the diet with unsaturated fats contributes to the maintenance of normal blood cholesterol levels; oleic acid is an unsaturated fat.	Approved	EU Register of health claimsRegulation (EU) No 432/2012

In:Extra Virgin Olive Oil

Claim	Status	Source
Olive oil polyphenols contribute to the protection of blood lipids from oxidative stress. The beneficial effect is obtained with a daily intake of 20 g of olive oil.	Approved	EU Register of health claimsRegulation (EU) No 432/2012

In:Clearly Electrolytes

Claim	Status	Source
Potassium contributes to normal muscle function.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Potassium contributes to normal functioning of the nervous system.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Potassium contributes to the maintenance of normal blood pressure.	Approved	EU Register of health claimsRegulation (EU) No 432/2012

In:Protein Iced Coffee·Grass-fed Whey·Grass-fed Kollagen·Fish Collagen

Claim	Status	Source
Protein contributes to a growth in muscle mass.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Protein contributes to the maintenance of muscle mass.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Protein contributes to the maintenance of normal bones.	Approved	EU Register of health claimsRegulation (EU) No 432/2012

In:Mushroom Mix·Clearly Not Coffee·Mushroom Coffee·Reishi Extract

Claim	Status	Source
Reishi contributes to natural immunological defences.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 3764
Reishi contributes to maintaining a healthy circulatory function.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 4408

In:Clearly Not Coffee·Mushroom Coffee·Rhodiola Extract

Claim	Status	Source
Rhodiola helps the body adapt to emotional stress.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2659
Rhodiola supports the normal functioning of the nervous system.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2659
Rhodiola has a beneficial effect on sleep.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2659
Rhodiola contributes to normal mental performance and concentration.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 3877
Rhodiola supports endurance and physical performance.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2829
Rhodiola is a plant antioxidant that helps protect the cells.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2829
Rhodiola is good for blood circulation and the heart.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2376
Rhodiola supports a normal intestinal function.*	Awaiting approval	EFSA, Article 13(1) claims on holdClaim ID 2484

In:D3 + K2

Claim	Status	Source
Vitamin D contributes to the normal function of the immune system.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Vitamin D contributes to the maintenance of normal bones.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Vitamin D contributes to the maintenance of normal muscle function.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Vitamin D contributes to the maintenance of normal teeth.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Vitamin D contributes to normal absorption and utilisation of calcium and phosphorus.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Vitamin D contributes to normal blood calcium levels.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Vitamin D has a role in the process of cell division.	Approved	EU Register of health claimsRegulation (EU) No 432/2012

In:D3 + K2

Claim	Status	Source
Vitamin K contributes to the maintenance of normal bones.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Vitamin K contributes to normal blood clotting.	Approved	EU Register of health claimsRegulation (EU) No 432/2012

In:Zinc

Claim	Status	Source
Zinc contributes to the normal function of the immune system.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Zinc contributes to the maintenance of normal skin.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Zinc contributes to the maintenance of normal hair.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Zinc contributes to the maintenance of normal nails.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Zinc contributes to normal cognitive function.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Zinc contributes to the maintenance of normal testosterone levels in the blood.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Zinc contributes to normal fertility and reproduction.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Zinc contributes to the protection of cells from oxidative stress.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Zinc contributes to the maintenance of normal bones.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Zinc contributes to the maintenance of normal vision.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Zinc contributes to normal protein synthesis.	Approved	EU Register of health claimsRegulation (EU) No 432/2012
Zinc contributes to normal macronutrient metabolism.	Approved	EU Register of health claimsRegulation (EU) No 432/2012

How do our claims come about?

We follow the official EU list
Approved claims we use exactly as the European Food Safety Authority allows them: no exaggeration, no spin of our own.
Claims under assessment we mark honestly
Only when based on serious research, and always clearly marked with an asterisk (*).
We check ourselves
Departing from this way of working is not an option. Clarity is our number one.

Why this is not optional

Health claims on supplements are strictly regulated. A brand that promises something that is not on the official EU list breaks the law, and that does not go without consequences. Food authorities such as the Dutch NVWA can impose warnings, penalty payments and fines that run into the tens of thousands of euros.

Many brands knowingly walk that line. We do not. Rather one claim fewer than a promise we cannot substantiate. Because your trust is worth more than a prettier label.